Can invisible make-up make you beautiful? A wave of ‘no make-up make-up’ products revolutionising skincare. Fuelled by the desire for a natural look!manager
Cheryl Cole last week posed for an advert wearing no make-up for a high-tech new cream from L'Oreal - Instant Blur. This pigment-free foundation-substitute promises to hide imperfections without masking them with colour. It is among a wave of 'no make-up make-up' products revolutionising skincare. Fuelled by women's desire for a natural yet immaculate look, many of these colourless products eschew conventional ingredients and pigments by employing trickery and chemistry to smooth over flaws. Christina Lambert, senior scientific adviser at L'Oreal Paris, says of Instant Blur: 'Products like this work by using tiny light-reflecting polymers. They are prism-shaped, so don't just reflect light but scatter it in all directions to perform an optical illusion that has the result of softening visible imperfections.'
Some other brands use chemicals that react with skin to create natural flushes of colour. Devotees say colourless make-up products suit any colouring, don't mark clothes and give the ultimate sought-after natural look. Why not give them a go!