Can invisible make-up make you beautiful? A wave of ‘no make-up make-up’ products revolutionising skincare. Fuelled by the desire for a natural look!manager
Cheryl Cole last week posed for an advert wearing no make-up for a high-tech new cream from L’Oreal – Instant Blur. This pigment-free foundation-substitute promises to hide imperfections without masking them with colour.
It is among a wave of ‘no make-up make-up’ products revolutionising skincare. Fuelled by women’s desire for a natural yet immaculate look, many of these colourless products eschew conventional ingredients and pigments by employing trickery and chemistry to smooth over flaws.
Christina Lambert, senior scientific adviser at L’Oreal Paris, says of Instant Blur: ‘Products like this work by using tiny light-reflecting polymers. They are prism-shaped, so don’t just reflect light but scatter it in all directions to perform an optical illusion that has the result of softening visible imperfections.’
Some other brands use chemicals that react with skin to create natural flushes of colour.
Devotees say colourless make-up products suit any colouring, don’t mark clothes and give the ultimate sought-after natural look. Why not give them a go!
INSTEAD OF… FOUNDATION USE…
L’Oreal Skin Perfection Magic Touch Instant Blur! Click Here
Enriched with ‘Optical Blur Polymers’ that diffuse light and help improve the appearance of skin quality, this blurs the appearance of shine, pores and irregularities for a soft-focus finish.
INSTEAD OF… POWDER USE…
Botanics Shine Away Mattifying Gel Cream! Click Here
This does the job of a traditional blotting powder, providing shine control for oily or combination skin, and reduces the appearance of imperfections.
INSTEAD OF… CONCEALER USE…
Nanoblur Optical Skin Cream! Click Here
Look up to ten years younger in 40 seconds or less. Uses the most advanced form of optical prism technology – scattering the light that bounces off the skin – to reduce the appearance of lines, wrinkles, crow’s feet, sagginess and enlarged pores, without any tint.
INSTEAD OF… BLUSHER USE…
Smashbox O-Glow Intuitive Cheek Colour! Click Here
A revolutionary silicone-based clear gel that reacts with your skin chemistry to turn cheeks the colour you blush naturally. Works on all skin tones.
INSTEAD OF… EYESHADOW USE…
Prime Time Eyelid Primer! Click Here
Combats creasing and intensifies colour when worn under eyeshadow. So beautifully brightening and luminous it can be worn alone.
INSTEAD OF… LIPSTICK USE…
SkinMedica Lip Plump System! Click Here
This lip enhancer is clinically proven to boost lip volume in just five minutes, while working to prevent signs of premature ageing by encouraging collagen production and cell regeneration. It can last all day.